Source: Revenews.com
First, social / experiential marketing doubters must be given the chance to appreciate how the Web is radically shifting power away from them and toward customers. As a result, customers actively ignore and distrust advertising… and the marketers that push it.
Think about it — how many times do we hear about the latest trend in advertising which involves disguising ads to look less like ads? In fact many believe that’s what social technologies should be used for (they call this aimless tactic that insults customers’ intelligence “branded entertainment”).