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Copywriting News

How to Write for SEO

Source: Econsultancy.com

I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.

However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.

I am going to remedy that today. Please comment if you have any questions or additions.

Spiders

Spiders are the crawlers sent out by search engines such as Google to trawl through the web, recording details and information about the pages they visit. Read more about SEO copywriting…

Categories
Search Engine Marketing News

Link Building from A to Z

Source: SEOMoz.org

Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights – most of the aforementioned mentioned lists mention pretty much the same tactics – but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. “How can I use these tactics for our website?” “Which of the listed tactics are relevant for our company?” Or, even better, “What strategies would I have added to this list?”

This list, hopefully, makes you think about your current strategy, and reminds you that you can (and have to) link build your az off continuously. Read more about link building…

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Copywriting News

Tailor Your Ad Copy to Buy Cycle Stages

Source: SearchEngineLand.com

A couple of our paid search columnists have offered some great tips on generating ad copy. I’m going to build on this and talk about gearing ad copy to the consumer buy cycle. By targeting specific stages, advertisers can increase relevancy by delivering appropriate messages at the right time in the buy cycle. In this article, I’ll outline the various buy cycle stages and provide some ad examples (fictional) related to “on demand publishing.” Read more about ad copy…

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Affiliate Marketing News

Experiment with Social Marketing Fire

Source: Revenews.com

First, social / experiential marketing doubters must be given the chance to appreciate how the Web is radically shifting power away from them and toward customers.  As a result, customers actively ignore and distrust advertising… and the marketers that push it.

Think about it — how many times do we hear about the latest trend in advertising which involves disguising ads to look less like ads?  In fact many believe that’s what social technologies should be used for (they call this aimless tactic that insults customers’ intelligence “branded entertainment”).

Read more about social marketing…

Categories
Web Design News

Build Your Own WordPress Themes the Easy Way

Source: SitePoint.com

WordPress is by far one of the most favored blogging tools, and WordPress themes are certainly popular. A custom theme is a handy service to sell to a client, while creating your own theme for your blog is a fantastic way to let your personality and skills shine through — much more so than downloading some run-of-the-mill theme already being used by five hundred other blogs.

Creating an entirely new theme from scratch is complex and time-consuming — explaining how to write your own is a job too large for one little blog post! Fortunately, WordPress’s parent and child theme feature is a fast and easy way to start using themes. Simply grab a parent theme framework that suits your needs, add a child theme with your own CSS and tweaks, and you’ll be on your way to theme domination. Read more about building WordPress themes…