Source: Sitepoint
Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer.
In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization.
If you own an online store or subscription site, you probably run pay-per-click ad campaigns. Whether you use Google AdWords, Yahoo Search Marketing, or another PPC network, it’s an everyday battle to get a positive return on investment in such a tight economy.
In order to avoid bidding wars and reach interested consumers, you must boost the relevance of your ads and landing pages. How can you do so? Solve a problem for consumers.
I’m sure you’re asking yourself how a Web site can solve a problem. Well, psychologically, the average consumer moves toward pleasure as a way to avoid pain. These days, the number one source of pain involves either fear of losing a job or fear of not being able to get another one.
You must offer consumers an escape from that pain. In fact, you must tell them directly that your site will help them forget their troubles. During the Great Depression, people flocked to movie theaters to escape the despair of the 1930s.
The ad copy in your PPC ads must define your site as an escape, a fantasy world. Your landing page must, too. This will help you garner more interest from consumers and find lower-priced keywords.
Source: MarketingSherpa.com
Want to grow your in-house list using a highly effective PPC campaign? Replicate the success of a financial newsletter company that tied its efforts to a major event. As a result, they got a 36% boost in free e-newsletter subscribers. Includes step-by-step process, tips and creative samples. Read more about PPC campaigns…
Pay-Per-Click Advertising
Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers. You only pay for clicks, not impressions. This means that you pay only for interested prospects.
As the founder of High Concept Media, I know how to run successful pay-per-click campaigns. I keep ad costs low and return on investment high by using exceptional writing, testing, bidding, and campaign management strategies. My process is efficient and effective.
The Process:
Create a Keyword List and Ads
First, I conduct market research to determine which keywords are used by customers to find your product or service. Then I compile those keywords on a list and break the list down into ad groups, or categories. Afterwards, I write text ads for each ad group.
Set Up Account and Launch Campaign
When your marketing materials are ready, I can set up your account with top-tier ad networks. This involves submitting your payment information, keyword list, ad groups, text ads, geographic targeting, and bids to each network.
Optimize Campaign
As a marketing professional, I believe in ongoing improvement. That’s why I continually optimize pay-per-click campaigns, adjusting bids, ad copy, and landing page layouts. The world is always changing. I do too.
The primary benefit of pay-per-click (PPC) advertising is that it’s measurable. An advertiser can determine his PPC campaign’s return on investment and cost at a moment’s notice. There’s no guesswork. It’s no-waste advertising.
Pay-Per-Click Plans
Choose the pay-per-click plan that matches your goals.
1. Basic Pay Per Click
If you’d like to see if pay-per-click advertising is right for your business, then the basic plan is a great start. It enables you to choose Google AdWords or Yahoo Search Marketing and includes account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports.2. Intermediate Pay Per Click
When you’re ready to take search engine marketing to the next level, it’s time for the intermediate plan. This aggressive ad package enables you to deploy ads on two top-tier networks: Google AdWords and Yahoo Search Marketing. Also included are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports3. Advanced Pay Per Click
To put your advertising efforts into high gear, sign up for the advanced pay-per-click plan. This cutting-edge marketing package helps you deploy ads on three top-tier networks: Google AdWords, Yahoo Search Marketing, and Microsoft adCenter. I’ll even design two versions of your landing page and conduct split tests to determine what yields the best results. Included in the advanced plan are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, and detailed reports.
Sincerely,
Glenn Bossik
High Concept Media, LLC